Have you been mocked for loving fruity beers? Do you religiously order our Strawberry Wheat, only to be teased by your "manly" friends? We've drank the beer ourselves and heard comments from naysayers who deny this beer's manliness. We know that this beer is delicious and drinkers shouldn't feel shame. They should feel pride for consuming such a classic, delicious beer!

We are on a mission to change the "Strawberry Wheat" stereotype! Men, women, beer lovers, rejoice! It is your time to shine. Join us on our mission by participating in the #StrawberryWheatGuys social media campaign.

How do I participate?

Take a picture of yourself holding the Strawberry Wheat and post it on social media using our #StrawberryWheatGuys hashtag and tag @HighlanderBeer in the photo. You can take a picture holding the iconic bottle outside of the TapHouse OR take a picture with a pint in the TapHouse using our Strawberry Wheat photo booth.

What do I get in return?

First of all, you get pride and honor. Second of all, you will receive one Strawberry Wheat pint for FREE during any Tuesday in June! Simply show the servers your social media post and you'll receive the discount.

Can all genders participate in the challenge?

Yes! We do not discriminate based on gender. Simply use the hashtag, tag us and show the server the social media post!

What if I don't live near Missoula, but still want to participate in the challenge?

Don't worry, you should still participate! Take an epic photo of yourself with the beer and we will conduct PART TWO of the #StrawberryWheatGuys campaign later this summer. This will be a social media photo challenge and you can win up to one case of our bottled beer!

want to see all the Campaign photos? All of the photos using our hashtag are displayed below!

instagram Block
This is an example. To display your Instagram posts, double-click here to add an account or select an existing connected account. Learn more